Aubi & Ramsa

Creative Direction • Integrated Campaign
Led a team of creatives to develop a campaign to promote 21+ alcoholic ice cream.
Year
2021
Credits

Creative Director: Gio Aprigliano
Associate Creative Director: Chantal Chalita
Art Director & Photographer: Talon Smith
Social Media Strategy & Designer: Arleigh Curry
Copywriter & Photographer: Martin Hidalgo
Designer & Photographer: Jess Morgan
Designer & Social Media Strategy: Andie Ajello
Designer & Social Media Strategy: Ashely Stand

Goals

Aubi & Ramsa is a brand of unique boozy ice cream and sorbet made with premium alcohol and ingredients, produced in small batches. Leading a team of creatives, we developed a campaign with our big idea: The Secret Element to Unlocking Euphoria. Indulging in this one-of-a-kind dessert is a first for many, sparking that excitement that so often accompanies firsts. We wanted to capture the elegance and sophistication that is the A&R brand while also showcasing its playfulness and youthful glow, as we experimented with color, luscious fabrics, and textures to bring this campaign to life.

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Aubi & Ramsa

Creative Direction • Integrated Campaign
Led a team of creatives to develop a campaign to promote 21+ alcoholic ice cream.
Year
2021
Awards

Miami Silver ADDY –
Integrated Brand Identity Campaign
Out of Home Poster Campaign
Out of Home Outdoor & Transit Advertising Campaign
Still Photography Campaign
Book Design

District 4 Gold ADDY –
Integrated Brand Identity Campaign
Book Design

District 4 Silver ADDY  –
Out of Home Outdoor & Transit Advertising Campaign

DESCRIPTION

Aubi & Ramsa is a brand of unique boozy ice cream and sorbet made with premium alcohol and ingredients, produced in small batches. Leading a team of creatives, we developed a campaign with our big idea: The Secret Element to Unlocking Euphoria. Indulging in this one-of-a-kind dessert is a first for many, sparking that excitement that so often accompanies firsts. We wanted to capture the elegance and sophistication that is the A&R brand while also showcasing its playfulness and youthful glow, as we experimented with color, luscious fabrics, and textures to bring this campaign to life.

Aubi & Ramsa

Creative Direction • Integrated Campaign
Led a team of creatives to develop a campaign to promote 21+ alcoholic ice cream.
Year
2021
Awards

Miami Silver ADDY –
Integrated Brand Identity Campaign
Out of Home Poster Campaign
Out of Home Outdoor & Transit Advertising Campaign
Still Photography Campaign
Book Design

District 4 Gold ADDY –
Integrated Brand Identity Campaign
Book Design

District 4 Silver ADDY  –
Out of Home Outdoor & Transit Advertising Campaign

DESCRIPTION

Aubi & Ramsa is a brand of unique boozy ice cream and sorbet made with premium alcohol and ingredients, produced in small batches. Leading a team of creatives, we developed a campaign with our big idea: The Secret Element to Unlocking Euphoria. Indulging in this one-of-a-kind dessert is a first for many, sparking that excitement that so often accompanies firsts. We wanted to capture the elegance and sophistication that is the A&R brand while also showcasing its playfulness and youthful glow, as we experimented with color, luscious fabrics, and textures to bring this campaign to life.

Aubi & Ramsa

Creative Direction • Integrated Campaign
Led a team of creatives to develop a campaign to promote 21+ alcoholic ice cream.
Year
2021
Awards

Miami Silver ADDY –
Integrated Brand Identity Campaign
Out of Home Poster Campaign
Out of Home Outdoor & Transit Advertising Campaign
Still Photography Campaign
Book Design

District 4 Gold ADDY –
Integrated Brand Identity Campaign
Book Design

District 4 Silver ADDY  –
Out of Home Outdoor & Transit Advertising Campaign

DESCRIPTION

Aubi & Ramsa is a brand of unique boozy ice cream and sorbet made with premium alcohol and ingredients, produced in small batches. Leading a team of creatives, we developed a campaign with our big idea: The Secret Element to Unlocking Euphoria. Indulging in this one-of-a-kind dessert is a first for many, sparking that excitement that so often accompanies firsts. We wanted to capture the elegance and sophistication that is the A&R brand while also showcasing its playfulness and youthful glow, as we experimented with color, luscious fabrics, and textures to bring this campaign to life.

Aubi & Ramsa

Creative Direction • Integrated Campaign
Led a team of creatives to develop a campaign to promote 21+ alcoholic ice cream.
Year
2021
Awards

Miami Silver ADDY –
Integrated Brand Identity Campaign
Out of Home Poster Campaign
Out of Home Outdoor & Transit Advertising Campaign
Still Photography Campaign
Book Design

District 4 Gold ADDY –
Integrated Brand Identity Campaign
Book Design

District 4 Silver ADDY  –
Out of Home Outdoor & Transit Advertising Campaign

DESCRIPTION

Aubi & Ramsa is a brand of unique boozy ice cream and sorbet made with premium alcohol and ingredients, produced in small batches. Leading a team of creatives, we developed a campaign with our big idea: The Secret Element to Unlocking Euphoria. Indulging in this one-of-a-kind dessert is a first for many, sparking that excitement that so often accompanies firsts. We wanted to capture the elegance and sophistication that is the A&R brand while also showcasing its playfulness and youthful glow, as we experimented with color, luscious fabrics, and textures to bring this campaign to life.

Aubi & Ramsa

Creative Direction • Integrated Campaign
Led a team of creatives to develop a campaign to promote 21+ alcoholic ice cream.
Year
2021
Awards

Miami Silver ADDY –
Integrated Brand Identity Campaign
Out of Home Poster Campaign
Out of Home Outdoor & Transit Advertising Campaign
Still Photography Campaign
Book Design

District 4 Gold ADDY –
Integrated Brand Identity Campaign
Book Design

District 4 Silver ADDY  –
Out of Home Outdoor & Transit Advertising Campaign

DESCRIPTION

Aubi & Ramsa is a brand of unique boozy ice cream and sorbet made with premium alcohol and ingredients, produced in small batches. Leading a team of creatives, we developed a campaign with our big idea: The Secret Element to Unlocking Euphoria. Indulging in this one-of-a-kind dessert is a first for many, sparking that excitement that so often accompanies firsts. We wanted to capture the elegance and sophistication that is the A&R brand while also showcasing its playfulness and youthful glow, as we experimented with color, luscious fabrics, and textures to bring this campaign to life.

Aubi & Ramsa

Creative Direction • Integrated Campaign
Led a team of creatives to develop a campaign to promote 21+ alcoholic ice cream.
Year
2021
Awards

Miami Silver ADDY –
Integrated Brand Identity Campaign
Out of Home Poster Campaign
Out of Home Outdoor & Transit Advertising Campaign
Still Photography Campaign
Book Design

District 4 Gold ADDY –
Integrated Brand Identity Campaign
Book Design

District 4 Silver ADDY  –
Out of Home Outdoor & Transit Advertising Campaign

DESCRIPTION

Aubi & Ramsa is a brand of unique boozy ice cream and sorbet made with premium alcohol and ingredients, produced in small batches. Leading a team of creatives, we developed a campaign with our big idea: The Secret Element to Unlocking Euphoria. Indulging in this one-of-a-kind dessert is a first for many, sparking that excitement that so often accompanies firsts. We wanted to capture the elegance and sophistication that is the A&R brand while also showcasing its playfulness and youthful glow, as we experimented with color, luscious fabrics, and textures to bring this campaign to life.

Aubi & Ramsa

Creative Direction • Integrated Campaign
Led a team of creatives to develop a campaign to promote 21+ alcoholic ice cream.
Year
2021
Awards

Miami Silver ADDY –
Integrated Brand Identity Campaign
Out of Home Poster Campaign
Out of Home Outdoor & Transit Advertising Campaign
Still Photography Campaign
Book Design

District 4 Gold ADDY –
Integrated Brand Identity Campaign
Book Design

District 4 Silver ADDY  –
Out of Home Outdoor & Transit Advertising Campaign

DESCRIPTION

Aubi & Ramsa is a brand of unique boozy ice cream and sorbet made with premium alcohol and ingredients, produced in small batches. Leading a team of creatives, we developed a campaign with our big idea: The Secret Element to Unlocking Euphoria. Indulging in this one-of-a-kind dessert is a first for many, sparking that excitement that so often accompanies firsts. We wanted to capture the elegance and sophistication that is the A&R brand while also showcasing its playfulness and youthful glow, as we experimented with color, luscious fabrics, and textures to bring this campaign to life.

Aubi & Ramsa

Creative Direction • Integrated Campaign
Led a team of creatives to develop a campaign to promote 21+ alcoholic ice cream.
Year
2021
Awards

Miami Silver ADDY –
Integrated Brand Identity Campaign
Out of Home Poster Campaign
Out of Home Outdoor & Transit Advertising Campaign
Still Photography Campaign
Book Design

District 4 Gold ADDY –
Integrated Brand Identity Campaign
Book Design

District 4 Silver ADDY  –
Out of Home Outdoor & Transit Advertising Campaign

DESCRIPTION

Aubi & Ramsa is a brand of unique boozy ice cream and sorbet made with premium alcohol and ingredients, produced in small batches. Leading a team of creatives, we developed a campaign with our big idea: The Secret Element to Unlocking Euphoria. Indulging in this one-of-a-kind dessert is a first for many, sparking that excitement that so often accompanies firsts. We wanted to capture the elegance and sophistication that is the A&R brand while also showcasing its playfulness and youthful glow, as we experimented with color, luscious fabrics, and textures to bring this campaign to life.

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