Google G Spot

Art Direction • Integrated Campaign • Typography
A campaign set out to provide clarity to questions regarding sexual health and education.
Year
2022
Credits

Art Direction & Design: Gio Aprigliano, Kagan Larkins, Maria Emilia Becerra
Type Design: Kegan Larkins
Design: Abby Pak & Cristina Ameller

Goals

We believe that sex education should grant individuals the freedom to explore their bodies without shame. Our focus on the intersection of typography and sex education resulted in the creation of a typeface that reflects the idea of a comfortable and welcoming space. As the No. 1 search engine in the world, Google is the most popular destination for individuals seeking answers to just about anything. We wanted to redirect users to a spot that would provide them with reliable and up-to-date information. The goal is to inspire change across various communities by challenging preconceived notions regarding sexual health and safety.

No items found.

Google G Spot

Art Direction • Integrated Campaign • Typography
A campaign set out to provide clarity to questions regarding sexual health and education.
Year
2022
DESCRIPTION

We believe that sex education should grant individuals the freedom to explore their bodies without shame. Our focus on the intersection of typography and sex education resulted in the creation of a typeface that reflects the idea of a comfortable and welcoming space. As the No. 1 search engine in the world, Google is the most popular destination for individuals seeking answers to just about anything. We wanted to redirect users to a spot that would provide them with reliable and up-to-date information. The goal is to inspire change across various communities by challenging preconceived notions regarding sexual health and safety.

Google G Spot

Art Direction • Integrated Campaign • Typography
A campaign set out to provide clarity to questions regarding sexual health and education.
Year
2022
DESCRIPTION

We believe that sex education should grant individuals the freedom to explore their bodies without shame. Our focus on the intersection of typography and sex education resulted in the creation of a typeface that reflects the idea of a comfortable and welcoming space. As the No. 1 search engine in the world, Google is the most popular destination for individuals seeking answers to just about anything. We wanted to redirect users to a spot that would provide them with reliable and up-to-date information. The goal is to inspire change across various communities by challenging preconceived notions regarding sexual health and safety.

Google G Spot

Art Direction • Integrated Campaign • Typography
A campaign set out to provide clarity to questions regarding sexual health and education.
Year
2022
DESCRIPTION

We believe that sex education should grant individuals the freedom to explore their bodies without shame. Our focus on the intersection of typography and sex education resulted in the creation of a typeface that reflects the idea of a comfortable and welcoming space. As the No. 1 search engine in the world, Google is the most popular destination for individuals seeking answers to just about anything. We wanted to redirect users to a spot that would provide them with reliable and up-to-date information. The goal is to inspire change across various communities by challenging preconceived notions regarding sexual health and safety.

Google G Spot

Art Direction • Integrated Campaign • Typography
A campaign set out to provide clarity to questions regarding sexual health and education.
Year
2022
DESCRIPTION

We believe that sex education should grant individuals the freedom to explore their bodies without shame. Our focus on the intersection of typography and sex education resulted in the creation of a typeface that reflects the idea of a comfortable and welcoming space. As the No. 1 search engine in the world, Google is the most popular destination for individuals seeking answers to just about anything. We wanted to redirect users to a spot that would provide them with reliable and up-to-date information. The goal is to inspire change across various communities by challenging preconceived notions regarding sexual health and safety.

Google G Spot

Art Direction • Integrated Campaign • Typography
A campaign set out to provide clarity to questions regarding sexual health and education.
Year
2022
DESCRIPTION

We believe that sex education should grant individuals the freedom to explore their bodies without shame. Our focus on the intersection of typography and sex education resulted in the creation of a typeface that reflects the idea of a comfortable and welcoming space. As the No. 1 search engine in the world, Google is the most popular destination for individuals seeking answers to just about anything. We wanted to redirect users to a spot that would provide them with reliable and up-to-date information. The goal is to inspire change across various communities by challenging preconceived notions regarding sexual health and safety.

Google G Spot

Art Direction • Integrated Campaign • Typography
A campaign set out to provide clarity to questions regarding sexual health and education.
Year
2022
DESCRIPTION

We believe that sex education should grant individuals the freedom to explore their bodies without shame. Our focus on the intersection of typography and sex education resulted in the creation of a typeface that reflects the idea of a comfortable and welcoming space. As the No. 1 search engine in the world, Google is the most popular destination for individuals seeking answers to just about anything. We wanted to redirect users to a spot that would provide them with reliable and up-to-date information. The goal is to inspire change across various communities by challenging preconceived notions regarding sexual health and safety.

Google G Spot

Art Direction • Integrated Campaign • Typography
A campaign set out to provide clarity to questions regarding sexual health and education.
Year
2022
DESCRIPTION

We believe that sex education should grant individuals the freedom to explore their bodies without shame. Our focus on the intersection of typography and sex education resulted in the creation of a typeface that reflects the idea of a comfortable and welcoming space. As the No. 1 search engine in the world, Google is the most popular destination for individuals seeking answers to just about anything. We wanted to redirect users to a spot that would provide them with reliable and up-to-date information. The goal is to inspire change across various communities by challenging preconceived notions regarding sexual health and safety.

Google G Spot

Art Direction • Integrated Campaign • Typography
A campaign set out to provide clarity to questions regarding sexual health and education.
Year
2022
DESCRIPTION

We believe that sex education should grant individuals the freedom to explore their bodies without shame. Our focus on the intersection of typography and sex education resulted in the creation of a typeface that reflects the idea of a comfortable and welcoming space. As the No. 1 search engine in the world, Google is the most popular destination for individuals seeking answers to just about anything. We wanted to redirect users to a spot that would provide them with reliable and up-to-date information. The goal is to inspire change across various communities by challenging preconceived notions regarding sexual health and safety.

Next Project
or explore all Work
Explore
All Works