Art Direction & Design: Gio Aprigliano, Lauren Maingot, Katrina Schmidt
Website Prototype: Gio Aprigliano
Copywriter: Julia Sanbe
With a 65% survival rate for skin cancer patients of color, Bias Block is a campaign built to spread awareness and push for a diagnosis to allow people to receive the treatments they need. To combat the bullsh*t notion that those with darker skin tones can’t get skin cancer, we’ve created a fitting acronym that works to inform and encourage Black people to check the places where skin cancer most frequently develops. Using informational vending machines, these kiosks will be a hub for information, screenings, and samples of Bias Block clear sunscreen.
Miami ADDY –
Best in Show
Miami Gold ADDY –
Guerrilla Marketing & Ambient Media
District 4 Gold ADDY –
Guerrilla Marketing & Ambient Media
National Silver ADDY –
Guerrilla Marketing & Ambient Media
Student Mosaic ADDY Award Winner –
Guerrilla Marketing, Installations and Events Campaign
Young Ones Shortlist 2022
With a 65% survival rate for skin cancer patients of color, Bias Block is a campaign built to spread awareness and push for a diagnosis to allow people to receive the treatments they need. To combat the bullsh*t notion that those with darker skin tones can’t get skin cancer, we’ve created a fitting acronym that works to inform and encourage Black people to check the places where skin cancer most frequently develops. Using informational vending machines, these kiosks will be a hub for information, screenings, and samples of Bias Block clear sunscreen.
Miami ADDY –
Best in Show
Miami Gold ADDY –
Guerrilla Marketing & Ambient Media
District 4 Gold ADDY –
Guerrilla Marketing & Ambient Media
National Silver ADDY –
Guerrilla Marketing & Ambient Media
Student Mosaic ADDY Award Winner –
Guerrilla Marketing, Installations and Events Campaign
Young Ones Shortlist 2022
With a 65% survival rate for skin cancer patients of color, Bias Block is a campaign built to spread awareness and push for a diagnosis to allow people to receive the treatments they need. To combat the bullsh*t notion that those with darker skin tones can’t get skin cancer, we’ve created a fitting acronym that works to inform and encourage Black people to check the places where skin cancer most frequently develops. Using informational vending machines, these kiosks will be a hub for information, screenings, and samples of Bias Block clear sunscreen.
Miami ADDY –
Best in Show
Miami Gold ADDY –
Guerrilla Marketing & Ambient Media
District 4 Gold ADDY –
Guerrilla Marketing & Ambient Media
National Silver ADDY –
Guerrilla Marketing & Ambient Media
Student Mosaic ADDY Award Winner –
Guerrilla Marketing, Installations and Events Campaign
Young Ones Shortlist 2022
With a 65% survival rate for skin cancer patients of color, Bias Block is a campaign built to spread awareness and push for a diagnosis to allow people to receive the treatments they need. To combat the bullsh*t notion that those with darker skin tones can’t get skin cancer, we’ve created a fitting acronym that works to inform and encourage Black people to check the places where skin cancer most frequently develops. Using informational vending machines, these kiosks will be a hub for information, screenings, and samples of Bias Block clear sunscreen.
Miami ADDY –
Best in Show
Miami Gold ADDY –
Guerrilla Marketing & Ambient Media
District 4 Gold ADDY –
Guerrilla Marketing & Ambient Media
National Silver ADDY –
Guerrilla Marketing & Ambient Media
Student Mosaic ADDY Award Winner –
Guerrilla Marketing, Installations and Events Campaign
Young Ones Shortlist 2022
With a 65% survival rate for skin cancer patients of color, Bias Block is a campaign built to spread awareness and push for a diagnosis to allow people to receive the treatments they need. To combat the bullsh*t notion that those with darker skin tones can’t get skin cancer, we’ve created a fitting acronym that works to inform and encourage Black people to check the places where skin cancer most frequently develops. Using informational vending machines, these kiosks will be a hub for information, screenings, and samples of Bias Block clear sunscreen.
Miami ADDY –
Best in Show
Miami Gold ADDY –
Guerrilla Marketing & Ambient Media
District 4 Gold ADDY –
Guerrilla Marketing & Ambient Media
National Silver ADDY –
Guerrilla Marketing & Ambient Media
Student Mosaic ADDY Award Winner –
Guerrilla Marketing, Installations and Events Campaign
Young Ones Shortlist 2022
With a 65% survival rate for skin cancer patients of color, Bias Block is a campaign built to spread awareness and push for a diagnosis to allow people to receive the treatments they need. To combat the bullsh*t notion that those with darker skin tones can’t get skin cancer, we’ve created a fitting acronym that works to inform and encourage Black people to check the places where skin cancer most frequently develops. Using informational vending machines, these kiosks will be a hub for information, screenings, and samples of Bias Block clear sunscreen.
Miami ADDY –
Best in Show
Miami Gold ADDY –
Guerrilla Marketing & Ambient Media
District 4 Gold ADDY –
Guerrilla Marketing & Ambient Media
National Silver ADDY –
Guerrilla Marketing & Ambient Media
Student Mosaic ADDY Award Winner –
Guerrilla Marketing, Installations and Events Campaign
Young Ones Shortlist 2022
With a 65% survival rate for skin cancer patients of color, Bias Block is a campaign built to spread awareness and push for a diagnosis to allow people to receive the treatments they need. To combat the bullsh*t notion that those with darker skin tones can’t get skin cancer, we’ve created a fitting acronym that works to inform and encourage Black people to check the places where skin cancer most frequently develops. Using informational vending machines, these kiosks will be a hub for information, screenings, and samples of Bias Block clear sunscreen.
Miami ADDY –
Best in Show
Miami Gold ADDY –
Guerrilla Marketing & Ambient Media
District 4 Gold ADDY –
Guerrilla Marketing & Ambient Media
National Silver ADDY –
Guerrilla Marketing & Ambient Media
Student Mosaic ADDY Award Winner –
Guerrilla Marketing, Installations and Events Campaign
Young Ones Shortlist 2022
With a 65% survival rate for skin cancer patients of color, Bias Block is a campaign built to spread awareness and push for a diagnosis to allow people to receive the treatments they need. To combat the bullsh*t notion that those with darker skin tones can’t get skin cancer, we’ve created a fitting acronym that works to inform and encourage Black people to check the places where skin cancer most frequently develops. Using informational vending machines, these kiosks will be a hub for information, screenings, and samples of Bias Block clear sunscreen.
Miami ADDY –
Best in Show
Miami Gold ADDY –
Guerrilla Marketing & Ambient Media
District 4 Gold ADDY –
Guerrilla Marketing & Ambient Media
National Silver ADDY –
Guerrilla Marketing & Ambient Media
Student Mosaic ADDY Award Winner –
Guerrilla Marketing, Installations and Events Campaign
Young Ones Shortlist 2022
With a 65% survival rate for skin cancer patients of color, Bias Block is a campaign built to spread awareness and push for a diagnosis to allow people to receive the treatments they need. To combat the bullsh*t notion that those with darker skin tones can’t get skin cancer, we’ve created a fitting acronym that works to inform and encourage Black people to check the places where skin cancer most frequently develops. Using informational vending machines, these kiosks will be a hub for information, screenings, and samples of Bias Block clear sunscreen.